The people Iotala wanted to reach weren't greenhouse professionals or dedicated gardeners. They were ordinary working people — growing a few plants on a balcony, in a kitchen corner, or in a backyard — who genuinely cared about their plants but struggled to keep up with them around full-time jobs and busy routines. The single most common failure wasn't carelessness. It was forgetting. A user would leave for work and only remember mid-commute that they hadn't watered their plant. By the time they got home, the damage was done. And even when they were present, most users didn't have the knowledge to recognise what their plant actually needed — whether wilting meant too little water or too much, whether yellowing leaves were a light problem or a soil problem. Two problems needed solving simultaneously: keeping users connected to their plants when they're not physically there, and making plant care knowledge accessible without requiring them to become experts. Any solution that added complexity or required regular manual input was going to fail the same way everything else had — people would simply stop using it.