LENDING STREAM
Fintech for UK Market
Close
Problems
Lengthy loan applications
User drop off mid of application
Too many calls to customer support
Junior Product Designer
As part of our the design process, We analyzed the complete journey to understand how users interacted with the product.
By reviewing Hotjar recordings, identified friction points and iterated design improvements to enhance experience and retention
Solutions
Brand refresh
Introduce wizards in application flow
tappable application and less typing
Collect only necessary information for underwriting
Introduce self help chat bots
Problems
Lengthy loan applications
User drop off mid of application
Too many calls to customer support
Junior Product Designer
As part of our the design process, We analyzed the complete journey to understand how users interacted with the product.
By reviewing Hotjar recordings, identified friction points and iterated design improvements to enhance experience and retention
Solutions
Brand refresh
Introduce wizards in application flow
tappable application and less typing
Collect only necessary information for underwriting
Introduce self help chat bots
LENDING STREAM
Fintech for UK Market
Close
Problems
Lengthy loan applications
User drop off mid of application
Too many calls to customer support
Junior Product Designer
As part of our the design process, We analyzed the complete journey to understand how users interacted with the product.
By reviewing Hotjar recordings, identified friction points and iterated design improvements to enhance experience and retention
Solutions
Brand refresh
Introduce wizards in application flow
tappable application and less typing
Collect only necessary information for underwriting
Introduce self help chat bots
©2026 Ashwanth
©2026 Ashwanth
©2026 Ashwanth